DSC Logistics launched a new logo and website February 2018, marking an evolution of the company’s corporate identity. The new brand reflects the advancement of DSC’s strategy and leadership, emphasizing continuous transformation, dynamic leadership and collaborative partnerships.
The new logo embraces DSC tradition, utilizing forms from DSC history and transforming them into a timeless and progressive mark. The icon is an abstraction of “DSC” and is an ambigram, representing DSC’s ability to deliver simple solutions for complex problems and speaking to adaptability, flexibility and problem solving. It conveys sequential steps, evolution, change, advancement and growth.
“We are excited about what this evolution of our brand means for DSC because it reflects our core beliefs,” Drake said. “Transformation is more than just changing; it’s advancing to an improved state. We have always been, and will continue to be, inspired to innovate and challenge the norm, advancing supply chain thinking and practices.”
For the design and development of the new mark and website, DSC enlisted Galambos + Associates, a Chicago-based strategic and visual communications firm specializing in brand elevation. “One of the things that intrigued us about DSC is an ability to bring clarity to complexity,” said Luke Galambos, principal of Galambos + Associates. “We wanted the mark and the website to reflect the company’s straightforward sophistication and authenticity.”
DSC’s new look first appeared in print and digital communications, and a phased transition of collateral and signage across the company’s nationwide network is underway.
For more details about the inspiration behind our new brand, take a look at the news release.