Super Bowl LVI is here, the game featuring the Bengals and the Rams, both teams led by talented quarterbacks and capable of scoring often.
As the National Retail Federation tells us, 184.5 million adults in the US are planning to watch the big game. Actually, according to the NRF and Prosper Insights & Analytics’ 2022 survey, 40% are tuning in for the game while 21% will be there for the commercials and 18% for the halftime show.
As consumers are expected to spend up to $14.6 billion on food, drinks, apparel, decorations and other purchases, with 79% of the total on food and beverages, CJ Logistics America’s teams are making sure the supply chains of our many food and beverage and consumer packaged goods customers are running smoothly. Our company was built on strategic partnerships – collaborative working relationships with customers.
Capabilities, partnerships and talent are a winning combination – for football teams and businesses.
For more information on how we use strategic analysis to optimize supply chain performance: