The future might be rosy for the flower supply chain — HAPPY VALENTINE’S DAY!

US consumers spend almost $2 billion on flowers as Valentine’s Day gifts, according to data from the National Retail Federation. The roughly 100 million roses transported to and across the US for a typical Valentine’s Day produce about 9,000 metric tons of carbon dioxide emissions, according to one estimate.

But, in 2020, “Valentine’s Day Flowers Don’t Have to Be So Bad for the Earth After All,” according to the headline of an article from Bloombergin SupplyChainBrain reporting that “services are popping up to reduce wastefulness in the flower industry, extending the life of old bouquets that were previously thrown away the day after a big event.”

To read the article in its entirety, click here.

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