DSC Logistics CEO Ann Drake defines the term “strategic partnership” and connects it to effective customer relationship management in a video interview with SupplyChainBrain.
Discussing the concept she’s talked about for many years, Ann calls strategic partnerships, “the business we’re in, beyond what we execute every day.” “We’re really in the business of working on the strategic side with customers, on what they’re trying to get done, and figuring out how to plan and execute that strategy,” she continues. “DSC’s joint partnership system enables the dialogue, planning and progress required to achieve customer goals. We work side-by-side with customers to define and prioritize our shared objectives to ultimately achieve their broader business goals.”
Ann explains the three hallmarks of DSC’s Strategic Partnership approach: a strategic partnerships corporate function that works with Operations and the customer, calling on resources to execute a project; the involvement of DSC leadership all the way up to the CEO; and information flow that ensures a better understanding of how DSC and the customer can work together to improve the business. The partnership framework enables customers to leverage the supply chain as a powerful medium to reach business goals.
The complete interview, “The Evolution of Strategic Partnerships,” is live at supplychainbrain.com.